3 Easy Tasks You Can Do for Author Exposure

Written By: Jackie Weger - Feb• 16•15

These 3 easy tasks are often overlooked by indie authors




How many people LIKE you on Facebook? I can tell you this. In two years, less than a 1000 people have liked my Facebook page. And most wanted me to trot right over and like them back. I don’t know most of those people.  My fault. There are entire sites dedicated to gathering likes. What are you gonna do with ’em? Most of us do nothing. I have just learned there is something I can do to encourage traffic on Facebook.

Here is working tip #1

When an author or a fan likes your page… you can write on your wall, “Thank you.” Here is how: A colleague just ‘liked’ a FB mention of Finding Home on Accent on Romance. I said thank you @TraciHall in a comment. Facebook will alert Traci I mentioned her on my wall.  That is nice for me and Traci. It is exposure.

My tweets show up on my Facebook page via Hootsuite.  Oft times the author’s name is not in the tweet I’m sharing or published. Once it lands on my Facebook page, I can add a comment and put @ in front of the author’s name. He or she will know I’ve shared  with my fans and followers. Did I know

TOP 100 in Kindle Store

this when I first published my Facebook page? Heck no. And nobody told me either.  I have set a task for myself to run through the list of fans, friends and followers to mention them on FB using the @ symbol in front of their names. You can use the symbol in front of book titles, too.

The @ symbol is a powerful little tool. Guess what? It works on Google+, too.  I have colleagues in my circles on Google+. When I put the @ symbol in front of a name, if that person is in my circles or has me in a circle… they get notified of the share.

Here is working tip #2

When you leave a comment on a blog article, a book tour,  or on Goodreads, you can make your signature a live link to your Amazon Author page, a book page or a particular article. Before I tell you how, note this: Don’t make the link to your webpage, because that is automatic on your name that flags you as the author of the comment. Here are some examples. Just insert your info and delete mine. Do NOT lose those backslashes and make certain there are no spaces.

<a href=”http://enovelauthors.com/“>JackieWeger</a>

<a href=”http://enovelauthors.com/90-of-indie-authors-dont-act/“>eNovel Authors at Work</a>

<a href=“http://amzn.to/1zkyzkG/”>No Perfect Destiny</a>

In the first, my name, “Jackie Weger” is now a live link to eNovel Authors at Work Welcome page.

In the second, “eNovel Authors at Work” is now a live link to a particular article on the blog.

In the third example, No Perfect Destiny is a live link to the book’s buy page on Amazon.

This html works everywhere on every blog except Google+ and Facebook. Notice that every mention of a site in this article is live link to somewhere I want to direct the reader/viewer.

Here is working tip #3

 We authors love to share our reviews. Here is a neat way to do it on Twitter: Go to  your book on Amazon. Tick the Review Stars. Choose a review and grab a comment. Example: “I haven’t done any reviews before, but felt compelled because I ADORED your Bio.” ~ avp on No Perfect Secret. Next, tick permalink on the review. That will bring up the link to that particular review: http://www.amazon.com/review/R2NFEDMJ7GS1GG/. Add that url as the link on Twitter. When the tweet shows up on your Facebook wall, the cover thumbnail will display with five stars. You may also just skip the Twitter and post it on your Facebook page.  See what it looks like Here.

Bonus Tip: Every time you mention a title on your Webpage or blog or in a comment, the title needs to be a live link to the book’s sale page. eNovel Authors at Work is often inundated with requests for membership. I visit a slew of Webpages and blogs  every single week. The single failure I notice is book covers are not live-linked to a buy page on Amazon. Readers and viewers will tick that cover long before they will tick BUY on Amazon. Even your photo needs to be a live link to your Goodreads page, Twitter or Facebook or Amazon Author page.

Follow Jackie Weger on FB

Follow Jackie Weger on FB

Here is what I know: We don’t learn these tips unless somebody tell us. Consider yourself  T.O.L.D.  I am not as efficient as I would like to be, but I do keep a file I named ehow To Do Stuff. I open it and minimize it to live on the bottom rail of my computer so it is easy to copy and paste signature links as I comment on blogs to support sister and brother authors, or blog masters that I follow who sometimes produce articles I am compelled to comment upon. The best way to know if you have managed the signature correctly is to leave a comment on Goodreads.  It shows up at once if you have done it right. If not. Edit. If you have any smart tips for indie authors, Please share right here. We  would love to know them and learn from you. In eNovel Authors at Work we call that networking and the first step on the path to indie author success.

I never like to leave an ehow blog without mentioning this tidbit of important back-of-book matter. For organic reviews do insert this golden gem of a gentle plea right after THE ENDThank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend. Thank you, [author name]. 

Y’all have a good week. Write! Promote! Sell Books!

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  1. RP Dahlke says:

    fabulous ideas! Thanks, Jackie, I’ve shared and tweeted!

  2. Julie Frayn says:

    Great tips! I love learning stuff like this. I just hope I can remember them all!

    Julie Frayn

    (see what I did there? 🙂 )

  3. Wonderful ideas! Thanks, Jackie!!

  4. Me too, Julie! I actually bookmarked the page. Jackie is a font of knowledge–and best of all, she shares everything she learns.

  5. Great stuff, Jackie! I am sure lots of indies will benefit from these awesome tips. Keep up the good work 🙂 I hope this doesn’t come across as me trying to ‘sell’ my site, but you mentioned to share any tips. Well, on this blog post I share an excellent tip in every detail, about how to set up your amazon profile as a REVIEWER in order to attract attention to your own books. Hope it’s helpful – here’s the link:



  6. Amy Vansant says:

    Never thought of the review trick – I’ll give it a shot!

  7. There are so many things you wrote about today that I didn’t know. Thanks so much. This one I’m copying and printing out so I don’t forget to do these things. Great and extremely helpful article, Jackie!

  8. Jackie Weger says:

    Thank you all for commenting. It does sound daunting…but we can multitask. If you think of each book as a recipe, all of the above will come naturally:
    Here’s what you need: Ingredients=book title, sales venue.
    Here’s what you do: Add book, links and post.
    I wrote a book titled Finding Home I need to write one called Finding Time.

  9. Mary Smith says:

    Thanks, Jackie. brilliant tips. I’m going to compile an e How to Do Stuff file, which will be much quicker than searching through my bookmarked blogs and bits and pieces to find what I needed to do.

  10. Dale Furse says:

    Terrific tips all, but especially the how to do stuff file. I have heaps of sites bookmarked just in case I ever need them in the future, but now will dilute those to ones I know I’ll definitely use now. Thanks, Jackie 🙂

    Dale Furse

  11. Rosie Dean says:

    Oh yes, I too have a handy file of Tips and Tricks. These will be going in there.


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