Archive for the 'Book Marketing' Category

Newsletter Mania~Do You Have One?

Indie authors are in manic mode to gather subscribers and generate newsletters… IMO, that is not a bad thing. From the moment  we step into the indie author arena we are told to have a newsletter. Marketing experts and gurus insist that for success a newsletter is the single top-ranked item one needs in an […]

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The REAL Skinny on Newsletters

Marketing your books via newsletters…How does yours measure up? Indie Author newsletters have suddenly become front and center in our indie universe.  Suggestions about mailing lists have always hovered in the background like white noise:  Authors need a newsletter/mailing list so when we have a new release, we shout it to our followers. Got it. […]

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PROMOTION 101~ NOT JUST FOR NEWBIES

Wanna know the best promotion site of all time? I’m gonna tell you…right here, right now. It is under your nose: AMAZON. Absolutely, we all hunger for a Bookbub slot. But snagging a Bookbub slot is not a sure thing. I collect more rejections from Bookbub than I once did scouting for an agent or a publisher. […]

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Is Your Amazon KDP Account in Jeopardy?

It could be~if you don’t ask the right questions… Last week was awash in high profile Amazon driven events. First, we saw Nate Hoffelder’s blog on The Digital Reader with the news that Amazon had pulled the Affiliate accounts of Fussy Librarian, eReaderIQ and Pixel of Ink. Fussy is staying on as a book promoter.  Christian […]

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Plotting Your Book’s Life in 2017

BETA TESTING THE VALUE OF SMALL PROMOTIONS There are two laments we hear day in and day out from indie authors: How do I get reviews and how do I promote my book? The first complaint can be easily addressed.  Put this gentle plea for a review right after THE END of your story.  More details […]

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FOR INDIE AUTHORS ONLY: HOW SAVVY ARE YOU~REALLY?

WHAT DO YOU KNOW? I have debated for months whether to blog on this topic or not. I just gave in. Sometimes when I read blogs by marketing doyennes such Jane Friedman, I feel like a rank amateur. Next, I’ll visit a Facebook page and a new indie author is asking: “Should I publish with Amazon or […]

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Psycho-Dynamic Book Suggestions

Are You Throwing Your Book Under the Bus? Since the beginning of the year my mailbox has filled with stuff similar to: 100 Best Suggestions to Sell Your Book. 10 Tips for Success. Successful Authors Tell you How They did it–You can, too. Or,  Let us help build your platform. Learn how to engage your readers. Only […]

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eBook Promoters ~ The Best & The Worst

eHow to choose a book promoter You have done everything right for your book. You wrote it, you had it edited and proofed, the cover is sensational. Now you have to sell it, or at the very least, drum up some exposure and get it in front readers.  For exposure, we have discovered and love […]

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MASTERING AMAZON ~ 3rd in the SERIES

Amazon is Flat Out on a Roll… New updates to Amazon Terms of Service and techie stuff just keeps on coming.  In eNovel Authors at Work we have jumped on Amazon Giveaways to build our follow list. We do this to snag the email Amazon sends out to one’s followers upon a new release. That’s […]

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Mastering Amazon~Gloves Off

Getting to Know Amazon… The  brouhaha about Amazon and the Quality Control messages is still on simmer. We won’t know the shakeout until we cruise Amazon in early February and see those books with the Flags–if any. Meanwhile, we still have a lot to learn and we still have to sell our books. Amazon is a […]

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