Getting the Most out of Amazon
We got through Thanksgiving, a National Election and Christmas is around the corner, plus we’ll soon be making those New Year’s Resolutions. Most of which we won’t keep. But you can do one or two small things to help your books to success. Keep reading for a wee bit of inspiration.
Amazon is where bookbuyers and readers live and that is where we must drive our fans and readers. Before we get started I’d like to share this: I usually sign off my blogs with a gentle review plea that I encourage indie authors to put right after THE END. Here it is:
Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you. [author name].
I’m starting with that because many indies just don’t want to revisit their files and update the thing. If you don’t have that gentle review plea in the back of your book right after The End before you engage in small or large promotions, you are shooting yourself in the foot. Does it work? Yes. A promotion on The Reluctant Hero has netted above 110 new reviews in less than 20 days. Okay, moving on…
Amazon has given indie authors a new way to reach book buyers when we have a new release. If you have a print edition, you may engage in an Amazon Giveaway and have entrants FOLLOW you on Amazon. Once you release a new ebook or print edition, Amazon sends out a dedicated email to all of your followers. eNovel members love this. We choose Lucky number winners, say one in 30 or one in 57 or one in 254 or one in 500. We mix up our Lucky numbers. In three giveaways, I already see almost 2000 followers on Amazon. Even if the dedicated email only generates two or three sales and or handful of borrows, I’m good. And Amazon does all of the work! To learn if you have a print edition eligible for a Giveaway scroll down your print edition book page: You will see:
Just click the “Set up a giveaway” and follow instructions. TIP: Read the rules first. You may NOT insert reviews. Amazon will even set up the Tweets for you. Neat. Amazon will ask you to compose a Winner comment and a Loser Comment. Here are a couple of examples.
Winner: Yay! You won a copy of The House on Persimmon Road by Jackie Weger. Tuck it in your beach bag & enjoy romance at its best!
Loser: Uh Oh ~ How could an awesome you not win No Perfect Fate. Next Time! Thanks for the follow.
FACT: Every author will not see the same results. Some will do better, some not. Giveaway print books may end up being sold as new by 3rd parties on Amazon or eBay. That suits me just fine–because eventually the books will find a reader. I’m happy if the print editions get traded in used book stores, because those folks talk about books, and if they want more Weger books than the one or two that end up in a used book store, they are gonna have to shop on Amazon.
UPDATE: We can now use the Amazon Giveaway on ebooks, too. Check your book page. I always run these giveaways when I have a unit at 99c. I encourage you to do the same to build those followers on Amazon to snag that notice Amazon sends to your followers upon a new release. I price my new releases at 99c for the first 30 days. Between the Amazon notice and my newsletter my most recent release on may 23, 2016, Count The Roses snagged the #1 Slot in Hot New Releases for five days before it slipped. I sold books. Still am.
UPDATE: All authors may now engage in an Amazon ad campaigns. Look for this inside KDP. Go to your Bookshelf. Look for this on the right side of each book: Run your cursor over the ellipses and a menu pops up. Choose Advertise. I no longer engage in product campaigns. I instead choose SPONSORED. Amazon is showing these ads on Kindles to my target audience–romance readers. I love that. And now, those ads show up beneath Also Boughts. You may not see any sales…but WATCH your KENP pages read. Borrows don’t show as sales. When I run these campaigns I see an uptick in pages read. Patience counts! Here are the results to date on a sponsored ad I have on Finding Home running since June 8, 2016.
Impressions: 2,214,140. Clicks: 2,421. Bid: 13c per click. Spent: $302.89. Sales: $837.89. I’m so not gonna stop that ad.
I’m Jackie Weger, Founder of eNovel Authors at Work. We share what we learn. We don’t do rumors. We don’t exaggerate. We tell it like it happens. We also encourage indie authors to make the best decision you can for your books, because no one else will do it for you. While you’re here, do visit our author pages. eNovel members offer a stunning array of books across the spectrum, from sweet romance to thrillers.
@Jackie Weger, 2016. Comments always welcome. Be nice, If you can’t be nice, be articulate. Share your promotion experiences. We are always open to learning.