MASTERING AMAZON 4th in The Series

Written By: Jackie Weger - Sep• 29•16


genre…We learn that helps us to success as we hone our indie authorship skills.  You can take all sorts of virtual courses, hire as many PR experts as your wallet can handle and not one will tell you the little things that work. Here’s why: They don’t know them. So let’s just look at a couple or three features on Amazon that you can use today to benefit your book. Won’t cost you five cents.

Here is what you’re gonna get rid of: All of the white space in your book description/blurb and the double spacing between sentences. Now, I know there is some expert out there in indie land telling you to put that white space in your blurb because it is easier to read. Send that fool a 10 cent Alpo dog food coupon and tell ’em to have lunch on me.  Even if you are trad pubbed, or contracted with a online publisher, you can clean up your book description from inside Author Central. If you can manage it, you want every bit of your book description above this: Snipit read more, because below the Read more is your punch line. Oops.  To get this done, log into your Author Central Account and tick the book you want to work on. Click on edit. It may take you several revisions to get that book description completely above the Read more. Work it! I’m still working on mine to capture the essence of the story and still tease the reader to buy the thing.

However, if you can’t quite manage to get all of the description above Read more, do this to make your description stand out: Use html to bold the text. Easily done. Type: <b> before the first word and after the last period in the blurb, this: </b>  After an hour or so, go check your book page on Amazon. Go back to Author Central to revise again if necessary, especially if you only have a word or two hanging beneath Read more.

Footnote to the above: Did you know you can log into your Author Central Accounts on other Amazon sites?  Here’s a list compliments of Grant W. Cook.  Snip that list and keep it in file. Do visit Grant’s blog. Great tips and ehow. Okay, got that done. Moving on…

While in Author Central have a look at your reviews. Grab a few four and five star reviews and post them in Editorial. Now, listen up. You do want a space break between the reviews. You put <p> after the period on each review quote. Preview it. Play with it. You may have to add <p> twiceGo here and scroll down the page to see how the reviews should appear. Yes, you may edit reviews–but carefully. I preface the Editorial review content with: What readers are saying about [title].  I cut and paste the essence of the review and I clean up misspelled words and punctuation.

NOTE: Each time you make a correction on a unit inside KDP or change a cover, and sometimes even when you change the price on a unit, Amazon reverts to the original book description. So! Save those blurbs in a file and revisit Author Central as soon as the unit is live again.

TIP from a non-expert: Me. When you visit your book pages on other Amazon venues, Tweet your books from those sites. Google translate a word or two. It helps to build a rapport with the natives of those countries. Did you know you can revise those Amazon-generated tweets? Yes, you can. I grab the short link from the email envelop, delete that long string Amazon puts in and insert the short link–which also shows your book in thumbnail on the tweet. And this leaves room for a hashtag or two. All of your reviews show up on Don’t take my word for it. Go look.

Gonna leave you with this: Amazon does this nice thing for us. It sends our books in fab cardboard boxes we can use to ship presents and books to fans and which our cats adore. And all of the brown paper packaging inside is so useful. I use it to make my own parchment paper when called for in baking. I cut it to shape the pan and paint it with olive oil with an ordinary nylon paint brush. 99c. Ain’t paying $6 for a pastry brush.  Works like a charm. I also layer bacon between sheets of it to cook in the microwave. Bacon doesn’t stick to it like it does paper towels. Okay. If that homespun tip doesn’t work for you, here’s another: Toss dead bananas and banana peels at the roots of your rose bushes and magnolia trees. It makes the bloom scents stronger.

Now, if you read this blog and think: Great ideas, but don’t act, that is fine with me. Less competition for my books. I’m good with it. But, if you’re serious about your book, explore and get to know Amazon. It dang sure knows you.

JackieWeger-BioHeadShot (1)

Become my newest BFF. Follow me on Bookbub.

I’m Jackie Weger. Romance writer. Founder of eNovel Authors at Work. @Copyright 2016.

As always, comments welcome. Add to the discussion. Appreciate it much if you share the page or the ready-made Tweet. Be nice. If you can’t be nice, be articulate. 


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  1. Great idea, Jackie! You’re absolutely right…that “read more” can easily stall someone. Thanks for your advice!

  2. You’re right again. I need to remove some spaces!

  3. Dale Furse says:

    Great info especially tweeting from other Amazon sites. Getting to know Amazon now. 🙂

  4. Great advice from Jackie Weger. She calls herself a non-expert, but she sure knows a lot!

  5. Susan Tarr says:

    It’s the little things… Now isn’t that the truth!

  6. Rosie Dean says:

    All good advice, as always. Will get on to it.

    (You cook bacon in the microwave…?)

  7. Annie Daylon says:

    Great tips, as always, Jackie. Many thanks. 🙂

  8. Julie Frayn says:

    All great advice Jackie. Not sure about the packing paper as parchment thing… how many strangers hands have touched that stuff? 🙂 (I’m not a germaphobe, I promise). Adding this to the growing list of things I must do. End of June. When I get my life back.

  9. TJ Shortt says:

    Great advice! Thanks Jackie!

  10. Thanks again! Did the first two already on one of my books! Excellent advice that fits my opposition to the Don’t sweat the small stuff!

  11. Very useful information! Thanks for sharing.

  12. Traci Hall says:

    Great information! But it feels so overwhelming sometimes. One book at a time…I’m off to check white space, lol
    Thanks Jackie!

  13. EM Kaplan says:

    Checking white space, just like the others. Haha. On my checklist for today. Thanks!


  14. P.C. Zick says:

    Wow! Never thought about that one. Great advice to use immediately.

  15. Great tips, Jackie. Pinned & shared.:)

  16. So true, Jacki! I agree that when modifying your description and blurb in Author Central, make sure you check back on it. Sometimes Amazon will insert additional spaces and gaps where you didn’t want them. This has happened to me before.

    • Jackie Weger says:

      Hi, Lorena Angell: Yes, those white spaces often show where we don’t want them–but NOT if you compose in the html window. That is the point I’m making. And hey! Get this. If you cannot manage to delete the white spaces, contact author central. An author central techie will do it for you. How is that for service? AC is right now going to repair one of mine that I just could not get to make a fine presentation.

  17. Mary Smith says:

    Thanks for the good advice, Jackie. I will re-visit Author Central and tweak things. I like the idea of tweeting from other Amazon countries.
    Mary Smith

  18. RP says:

    Always good advice! Thanks for reminding me to check on these things!

  19. Jerri Hines says:

    Jackie, You have always been so helpful! Thanks for the tips!

  20. Thanks Jackie. Great advice as always. Going to check out my Amazon pages now

  21. Great advice, Jackie, as always! But I have one question: how do you post reviews in Editorial?
    Thank you.

    • Jackie Weger says:

      Welcome! Melinda De Ross: You post reviews in Editorial by cutting and pasting the review from Amazon or a blog. You can cut and paste a review from any amazon venue or even Goodreads. You must be signed into your Author Central account and the page for a particular book. Go explore. You can’t kill it and you can always repair any mistakes.
      Good luck.

  22. Great tips to master Amazon KDP, as always. I love it how Amazon sticks the thumbnail to the tweet if you post from the product page. Other than that, I like my bacon fried in a splash of extra virgin olive oil (It’s a Greek thing) 🙂

  23. Mike Markel says:

    Great tips, Jackie. Thanks, as always!

  24. Good stuff. Just remember that if you revise at Author Central, the next time you update/republish your book through KDP, it will likely revert to THAT old description. So you’ll want to align those two. AND I wish it were possible to achieve line spacing the same way using those two methods, but there’s a slight difference I have to figure out again every time I do it.

    • Jackie Weger says:

      Hey! Sandra. Nice to see you here. It’s been a while. Good tip about updating the book description in both KDP and Amazon Central. Thank you.

      • Jackie Weger says:

        Sandra is dead on about any changes to your book in KDP will revert the title to the original book description. Tip: Always copy and post those new book descriptions in your book file so you have it and don’t have to compose it anew.

  25. […] most recent blog on Mastering Amazon is here. I’m curious. When you read blogs with live links, do you tick those links to get a better […]

  26. Helpful tidbits. As always

  27. What good ideas! Many thanks!

  28. […] do rumor. Love it if you add to the discussion.  Do visit our other pages for ehow tips. Mastering Amazon is […]

  29. Mike C Smith says:

    Good thinking Jackie, forgot about keeping the important stuff above the Read more line.

  30. rkagan4 says:

    Great advice, Jackie! I have to work on my book descriptions.Thank you so much for this very informative post.

  31. Barbara Plum says:

    And just when I thought I understood AC (and deliberately chose NOT to use html). Okay, back to the keyboard. Tx for the tips, Jackie–tho’ I may pass on the bacon technique!

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