MASTERING AMAZON ~ Second in the Series

Written By: Jackie Weger - May• 27•17

Getting the Most out of  Amazon


Like most indie authors, I’m always searching for ways to get my books visible. Over the past four years changes in our digital industry seem moment-to-moment, but for certain changes move in cycles. When I stepped into the indie universe Romance was at the top of Bookbub’s pricing list. Now it is eighth–even  below Cooking. Crime fiction now hold the number one slot.  However you can do one or two small things to help your books to success. Keep reading for a wee bit of inspiration.

Amazon is where bookbuyers and readers live and that is where we must drive our fans and readers. Before we get started I’d like to share this: I usually sign off my blogs with a gentle review plea that I encourage indie authors to put right after THE END. Here it is:

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you. [author name].


110 New reviews since January 16, 2016. Not all 4 & 5 star, but hey! I’m happy to have ’em all. Thank you readers and fans and those who ain’t. I appreciate every one of you.

I’m starting with that because many indies just don’t want to revisit their files and update the thing.  If you don’t have that gentle review plea in the back of your book right after The End before you engage in small or large promotions, you are shooting yourself in the foot.  Here’s the guy who will format that gem at the back of your book where it needs to go for $25. If you have more than one book–he’s open to negotiation. Caleb Clayton.

Does it work? Yes. A promotion on The Reluctant Hero has netted above 110 new reviews in less than 20 days.  Julie Frayn’s Mazie Baby  saw above 500 reviews on a free promo in the USA and above 100 in the UK.  Okay, moving on…

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE….

Amazon has given indie authors a new way to reach book buyers when we have a new release.  If you have a print edition, you may engage in an Amazon Giveaway and have entrants FOLLOW you on Amazon. Once you release a new ebook or print edition, Amazon sends out a dedicated email to all of  your followers.  eNovel members love this. We choose Lucky number winners, say one in 30 or one in 57 or one in 254 or one in 500. We mix up our Lucky numbers. In three giveaways, I already see almost 2000 followers on Amazon. Even if the dedicated email only generates two or three sales and or handful of borrows, I’m good. And Amazon does all of the work! To learn if you have a print edition eligible for a Giveaway scroll down your print edition book page: You will see:

Snipit amazon Giveaway- House

Just click the “Set up a giveaway” and follow instructions.  TIP: Read the rules first. You may NOT insert reviews.  Amazon will even set up the Tweets for you. Neat.  Amazon will ask you to compose a Winner comment and a Loser Comment. Here are a couple of examples.

Winner: Yay! You won a copy of The House on Persimmon Road by Jackie Weger. Tuck it in your beach bag & enjoy romance at its best!

Loser: Uh Oh ~ How could an awesome you not win No Perfect Fate. Next Time! Thanks for the follow.

FACT: Every author will not see the same results. Some will do better, some not. Giveaway print books may end up being sold as new by 3rd parties on Amazon or eBay. That suits me just fine–because eventually the books will find a reader. I’m happy if the print editions get traded in used book stores, because those folks talk about books, and if they want more Weger books than the one or two that end up in a used book store, they are gonna have to shop on Amazon.

I often run  ebook giveaways when I have a unit at 99c. I encourage you to do the same to build those followers on Amazon to snag that notice Amazon sends to your followers upon a new release. I price my new releases at 99c for the first 30 days. Between the Amazon notice and my newsletter my most recent release on may 23, 2016, Count The Roses  snagged the #1 Slot in Hot New Releases for five days before it slipped. I sold books.  I don’t always have a unit at 99c, but many of my  colleagues, do, so I use their titles in a Giveaway. I can engage a giveaway for a bit over $5 for five ebooks and easily rack up 300 followers. This is a budget-friendly promotion with long range results.

All authors may  engage in an Amazon ad campaigns.  Look for this inside KDP.  Go to your Bookshelf. Look for this on the right side of each book: Run your cursor over the ellipses and a menu pops up. Choose Advertise.  I no longer engage in product campaigns. I instead choose SPONSORED. Amazon is showing these ads on Kindles to my target audience–romance readers. I love that.  And now, those ads oft times show up beneath Also Bought. You may not see any sales…but WATCH your KENP pages read. Borrows don’t show as sales. When I run these campaigns I see an uptick in pages read. Patience counts! Here are the results to date on a sponsored ad I have on Finding Home running since June 8, 2016.

Impressions: 2,214,140.  Clicks: 2,421. Bid: 13c per click. Spent: $302.89. Sales: $837.89. I’m so not gonna stop that ad. 


JackieWeger-BioHeadShot (1)

Would love it if you share this post. Just tick that Tweet and you are done! Thank you.

I’m Jackie Weger, Founder of eNovel Authors at Work. We share what we learn. We don’t do rumors. We don’t exaggerate. We tell it like it happens. We also encourage indie authors to make the best decision you can for your books, because no one else will do it for you.  While you’re here, do visit our author pages. eNovel members offer a stunning array of books across the spectrum, from sweet romance to thrillers.

@Jackie Weger, 2017. Comments always welcome. Be nice, If you can’t be nice, be articulate. Share your promotion experiences. We are always open to learning.

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  1. Traci Hall says:

    I am so glad that I did the Amazon Giveaway for my print book, Ambrosia by the Sea – I offered 2 print books, and targeted 600 followers. I ended up giving away one print book for a total of 417 followers! I am thrilled, because this will directly impact readers when my next book comes out in March. Total cost to me was under 20.00! We, as marketers, talk all the time about finding readers–I think this is a great way. I can tell you more in March 😉
    ps – thanks Jackie!!

  2. Thanks for sharing your tips, Jackie. I have to try again an Amazon ad, but I did try a giveaway two days ago, and was floored by the results. Before I had a chance to advertise it, all 3 books had been snatched by readers and the giveaway was over – landing me an amazing 774 new followers! That is 774 who will hear of any new releases of mine, by email, straight from Amazon’s mouth. As the whole thing cost me some $40, that’s 5-6 times cheaper than running a Facebook ad to get subscribers to newsletters. Awesome stuff 🙂

    • Jackie Weger says:

      Thank you for sharing your results, Nicholas. Amazon has sent out those dedicated notices for my last two releases, Count The Roses and The Sheriff’s Woman. The notice, along with a very few promo slots and my newsletter put Count The Roses in the #1 slot of Hot new releases for five days. I sold 1044 books that week and snagged 50+ reviews. In July of 2017, I published The Sheriff’s Woman and the Amazon notice helped moved 542 hard sales, and above 110,000 KENP pages read. Now, I learn that Amazon sends out new release notices to those who downloaded our books in the UK. That is awesome.

      For those of you who don’t know: Nicholas is the author of The Pearseus Sci-fi/Fantasy Series . All Read FREE with Kindle Unlimited.

  3. Annie Daylon says:

    I have done two giveaways in the last week. Both times the books went in a few hours. Such an easy thing to do and a great way to gain followers. As for info about KDP select campaigns… I did not know that! Thanks for the tips 🙂

  4. Amy Vansant says:

    I’ve been loving the Amazon giveaways – have nearly 1000 new followers on Amazon!

  5. P.C. Zick says:

    I’ve been doing the giveaways and gained more than 500 new followers this week alone. Great way to reach readers.

  6. Julie Frayn says:

    I’m setting up my first one right now… For Mazie Baby. Now, what to include in the welcome message? 🙂
    Julie Frayn
    Author of Mazie Baby

  7. Excellent information! Thank you, Jackie!

    Author of Dangerous

  8. I followed your tips and gained 350 new followers

  9. […] of Service and techie stuff just keeps on coming.  In eNovel Authors at Work we have jumped on Amazon Giveaways to build our follow list. We do this to snag the email Amazon sends out to one’s followers […]

  10. Julie Frayn says:

    Did my first giveaway yesterday. in under 24 hours, 250 new followers and one winner (so far – mine expires after 3 winners if that many follow before the time limit is up). Lesson learned? Do a better welcome message. Mine kind of sucked. I like learning lessons.

  11. […] drum up some exposure and get it in front readers.  For exposure, we have discovered and love Amazon Ad campaigns for […]

  12. […] Spanish, published since mid-2013.  Three of the books have yet to be in a major promotion.  I do Amazon Giveaways on the print editions to increase my followers. I’m beta testing Amazon ad campaigns on the […]

  13. I’ve run Amazon ads and in fact have two running now, though not getting many clicks according to the report info they provide.
    When you say ‘go to the wall’ what figure are you intimating?

  14. Thanks for sharing your results!

  15. You’ve always got your finger on the pulse. Thank you!

  16. […] I’m Jackie Weger, Founder of eNovel Authors at Work.  On our website you can find a wealth of information and ehow on Reviews and promotions. All […]

  17. […] at Work. We pay it forward. Want to know an inexpensive way to get your books visible?  Read these marketing tips on eNovel and the surprising comments from authors who have used […]

  18. Linda Lee says:

    So helpful, Jackie, as usual. To me, you’re amazing–to your readers, too. Happy New Year!

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