Written By: Jackie Weger - Jun• 27•16

Wanna know the best promotion site of all time?

I’m gonna tell you…right here, right now. It is under your nose: AMAZON.

eNovel Authors at Work...a group of indie authors sharing our experiences and ehow. Always FREE

eNovel Authors at Work…a group of indie authors sharing our experiences and ehow. Always FREE

Absolutely, we all hunger for a Bookbub slot. But snagging a Bookbub slot is not a sure thing. I collect more rejections from Bookbub than I once did scouting for an agent or a publisher. No lie. Meanwhile what can you do to get your book visible and make a few sales?

I love Amazon Ad campaigns. I keep five or six running at the same time, sometimes two on the same book. Open-ended because they are so inexpensive. Get to the Ad Campaign site from inside KDP. Click on Reports. On the left side of  the page will be the link. I despise having to tell you where to look…but most of you have NOT explored every facet of your KDP and Select pages. Do take 15 minutes to check out your book pages. You cannot kill Amazon. If you mess up or think you messed up, contact/email Amazon and a tech will help you PDQ. It is that easy. Back to the Ads…

You can run those ads for as little as $1 a day. I’ve learned to go for $3 a day and adjust that as necessary. I never spend that much. You choose key words and put a ‘bid’ on them. Amazon suggests 50c. I do 20c.  Here is what a small part of my ad campaign page looks like:

Snipit Ad page

I don’t like the way Count The Roses is doing, so I went in and upped my Daily budget to $4 and added some key words: best beach read, hot new release, storied louisiana, enchanting, and bid out those keywords at 30c. Anyway. NOTICE on No Perfect Secret I’ve only spent $3.30 for $31.92 in sales since June 10, 2016. My ad has popped up on Kindles 40,322 times. You may edit, pause or cancel the ads anytime. These are slow build ads…Patience counts.  Here’s what my ad for The House on Persimmon Road looks like when it shows up on a reader’s Kindle…

Snipit ad persimmon road

The ad has been running since May 05, 2016. Thus far it has cost $25.26 for $44.40 in sales.  The ad has been shown on Kindles 157,557 times. I count that a win all around. Notice Amazon tells the viewer the book is in Kindle Unlimited.  Borrows do NOT show up in Sales. But of those who clicked and did not buy outright, some downloaded the book because I see a spike in KENP. I ran two only small overt promotions in June on two other titles and Amazon shows 133,855 KENP pages read. $$$ in the bank.

Keep in mind I am not a best selling author. You don’t see all of that alphabet salad next to my name, do you? Pointing you to the number of reviews on The House on Persimmon Road. Not less than 591 of those are organic. Early on I joined that review frenzy. Hated it. Got out of that rat race by putting this gem right after THE END in my books.

Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and very much appreciated. Thank you again. Jackie Weger.

JackieWeger-BioHeadShot (1)

Would love it if you followed me on Amazon. Next time, I’m gonna share with you why encouraging fans and readers to follow you on Amazon is fabulous.

@June 2016 I’m Jackie Weger, Founder of eNovel Authors at Work. If you are visiting for the first time, do check out a few of our blogs. We tell it true. We don’t do rumor. When we want to know how Amazon works~we ask Amazon. Have a question for us? Ask. Comments welcome. Add to the discussion. Be nice. If you can’t be nice, be articulate.




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  1. Dale Furse says:

    Great article, Jackie. I’ve been trying out Amazon ads due to your advice and hope I can at least get a RoI. Although those visibility stats are pretty good, so there’s that. 🙂

  2. EM Kaplan says:

    Definitely trying this! Thanks for the tips (as always) and the common sense. 🙂

  3. Sound advice, as always, Jackie. Pinned & shared. 🙂

  4. Mimi Barbour says:

    I just copied your instructions to a word doc and printed it out. Will set up some ads tomorrow. Thank you Jackie! As ever, a great post 🙂

    • Jackie Weger says:

      Great, Mimi. Keep us posted on how your ads work for you…take care with composition…the ads that move books are all about the book, not the author…i.e. leave out your salad…laffin’. I know you own it. I recently spied a product ad that listed all of the awards the book has won…not a thing about the book/story arc. Our ordinary reader on Amazon could care less about industry awards and kudos. They dang sure don’t subscribe to Publisher’s Weekly. Excited that you are going to try the ads.

  5. Lorrie Farrelly says:

    Excellent, straightforward, helpful info! As always, Jackie, many thanks!

  6. Donna Fasano says:

    I learn so much from you, Jackie. Thanks for being so giving with information!

  7. Laurie Boris says:

    Great info. I think I’m ready to take the plunge now!

  8. Mary D. Brooks says:

    That is next on the list! Thanks Jackie.

  9. Annie Daylon says:

    Love this post! Great info. Will apply. Many thanks, Jackie! 🙂

  10. Excellent info on Amazon ad campaigns.

  11. agree on the Amazon ads as worked for my on Am I the Killer? till they pulled it as cover has blood on it. I will design future covers with Amazon Ads in mind. Thanks again for a practical insightful article.

  12. KJD says:

    Excellent information. Thanks millions for sharing.

  13. I started day grumpy because small used-to-be-free site emailed they now charge $35. Not worth it.
    Then read your article. Yea! Happy again. Will try this. Thank you!

  14. Rosie Dean says:

    Excellent advice. I’m still getting a handle on the Ad campaigns and what works for me. I’ve had clicks but no sales – but it may, as you say, have led to increased KENPs.

    • Jackie Weger says:

      Rosie: I beta test my ads. Some generate more clicks. So I look at how I composed the text to find out what appeals… and adjust the language/text for other ads on different books… Those ads only show on Kindle screens for a few seconds…So the text has to be a real hook.

  15. Jerri Hines says:

    Interesting information, as always. I’ve only tried it once, but I think I’ll get it another go.

    • Jackie Weger says:

      Jerri: Do engage another…Have patience…They only cost pennies a day. Those ads are nice. The presentation is nice. An ad may cycle on a reader’s Kindle a couple of dozen times before the reader clicks to look/buy/download with KU or Amazon Prime. There are millions of Kindles in the hands of readers…to me, that is awesome.

  16. As always informative. Thanks Jackie!

  17. Awesome post with straightforward advice. You make it sound easy, and you said the magic word: ‘inexpensive’! I’m going straight to KDP – thanks! And thank you for the early morning howl – ‘Alphabet salad?’ PRICELESS! 😛

    • Jackie Weger says:

      Frossie: I mean no disrespect to the authors who are NYT or USA today bestselling authors…but readers don’t actually give a hoot. And if the book one is promoting is not on the TOP 100 PAID, the reader won’t believe the hype anyway. I engage Amazon giveaways, too. Love ’em. but I don’t mention my status unless the readers snagged the book. This is the text on one of my current WIN pages:

      Boo-ya! You awesome reader! You won one of the finest summer reads of 2016 by USA Today bestselling author [February 2015], Jackie Weger. Life is good.

      Now the reader knows I made the list and when. It is key info, trustworthy and subtly lets the reader know I might have a wee bit of talent to entertain. In another field, that is called positive reinforcement.

      • Hi Jackie!

        I’m planning to give Amazon ads a try in the next few days and all info is helpful so thanks for this post!

        I’m curious about your comment about bestseller lists and awards though. I’m not a bestselling author of any variety nor have I won any awards so this isn’t directly relevant to me (yet!). But I am interested to know if this is based on your experience with testing out different ad copy? I only ask because, according to BookBub, including that type of info (NYT bestselling author, etc) significantly increases clicks.

        • Jackie Weger says:

          Hello, Melanie: Thanks for stopping by. What happens on Bookbub and how Bookbub views author text is a Bookbub’s opinion. Like all newsletters Bookbub can see click rates, but not actual downloads or borrows. Bookbub doesn’t know those figures until we fill out the recap. Bookbub promotes legacy published authors~so of course those authors are going to have higher downloads, especially on discounted priced book. Maybe.

          But for Amazon sponsored ads or even product ads, we only get so many characters and the ad is shown for a very few seconds on Kindles or a side bar on a book page…so that ad has to hook the reader to buy the book. The reader ain’t buying the author. If the hook gets the viewer to the buy page and/or the author page, the author can spout his or her glory there. Moreover if an indie author mentions a list i.e. USA Today in one of the ads, it has to say the month and the year the author made the list.

          IMO Awards are insider industry news. I don’t know of a single ordinary reader who subscribes to Publisher Weekly or the NYTs. That, too is an insider industry magazine of interest only to authors and publishers. However, it is Author Choice how one composes those Amazon campaign ads. Those Amazon sponsored ads are inexpensive. An author who prefers to tout awards and lists can compare an ad with one that is pure hook to learn which produces the most return on investment. Nobody has to take my word it. The author can beta test the ads. Hope this helps. Again thank’s for stopping by. Appreciate it.

          Adding a P.S. My first Bookbub was for Finding Home. No cachet of alphabet soup attached to my name. Downloads on the promo: 97,278. I don’t know of any indie author who has bested that as of October 22, 2016. Just sayin’.

  18. Great advice! FINALLY getting ready to publish my sequel to Death by Romance so this is really timely. And oh so helpful.

  19. Jeff Shear says:

    Okay. You opened a whole new world for me with this item. Really. Scales falling from my eyes pile in drifts over the hardwood floors, which I now have to sweep. Maybe better to vacuum. Thank you.

    Just a simple question. You report, describing your advert program for Persimmon Road, “Thus far it has cost $25.26 for $44.40 in sales.” What does the 44 bucks represent, a profit or total sales? (No duhs allowed. I’m only human.) It is the former, yes? Because if it’s the later you spent $25.26 to earn $31.08. And you wouldn’t do that, would you?

    • Jackie Weger says:

      August 04, 2016

      Hi, Jeff. Thanks for weighing in. And yes, I would spend $25.26 for $31.08 in sales…now $71.24 for 100.89 because click throughs and sales do not reflect borrows. Plus The House on Persimmon Road is holding an Amazon Best Sellers Rank: #40,012 Paid in Kindle Store. A similar title by a NYT author and colleague is holding an Amazon Best Sellers Rank of #93,392 Paid in Kindle Store. No covert ads. No borrows. Plus, reviews continue to trickle in. 600th just posted.

      When engaging Amazon campaigns one needs to consider all of the elements. Subliminal is not to be sneered at. Nope. My name has been flashed on 329,000 Kindles while in a reader’s hands. Readers may not recall the book title, but I just came off of a successful FREE campaign of another book. Perhaps subliminal recognition of my author name generated some of those downloads. The overt/active campaign on the other title has generated 513,735 KENP pages read in a dozen days. No sales and borrows happen in a vacuum. Works for me because I am patient.

  20. Jackie Weger says:

    Here’s a P.S: An Ad running on Finding Home since June 8 to October 22 and still open show this: 1,383,551 Impressions. Spend: $164.91 Sales: $446.60. Bids/CPC 11 cents. Honey that’s money.

  21. Just retweeted this again and stopped to re-read it as well.
    More wonderful info to feed my brain! Brain food!

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